SYDNEY, Australia: The Australian Dental Industry Association (ADIA) has released its strategic plan for 2016–20, which focuses on building and maintaining businesses across the dental industry. As the primary organisation representing dental product manufacturers and suppliers, ADIA aims to sustainably increase demand for dental goods and services, thereby benefitting the oral health of Australian consumers.
As part of the strategic plan, ADIA has outlined five priority areas: developing sustainable businesses, enhancing promotional platforms, setting an agenda for reform, increasing member engagement, and ensuring its own financial sustainability.
ADIA CEO Troy Williams outlined the plan’s call for collaboration between the organisation and its members: “At the heart of the 2016–20 ADIA strategic plan is an appreciation of the symbiotic relationship that exists between the dental industry and the dental profession. ADIA’s objective therefore is to create an environment in which the industry and the profession work collaboratively to build sustainable businesses.”
Williams emphasised that the strategic plan will also see an increased investment in statistical analysis of market trends for dental goods and services.
“ADIA will commission additional research that will allow businesses across the industry to make informed decisions,” he said.
November has already proved to be a busy month for ADIA. At its annual general meeting, held on 4 November, Phil Jolly of Ivoclar Vivadent was elected as the new ADIA President. Jolly endorsed the strategic plan and reiterated that his focus would be on meeting its proposed outcomes. The newly elected ADIA Vice President, Craig Young of A-dec International, will support him.
In addition, ADIA’s annual parliamentary round table with the Australian ministers for health and small business convened on 9 November. With part of the 2016–20 strategic plan focused on reform, the meeting allowed ADIA to present a case for the reduction in red tape in the dental industry, thereby giving dental product manufacturers and suppliers more autonomy in business matters.
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