New NuSmile website expands capabilities


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Changes to the NuSmile website include the availability of more information about NuSmile solutions in pediatric esthetic restorative dentistry. The site also has added capabilities that make it easier to connect with the company. (Screenshot: Provided by NuSmile)
Dental Tribune USA

By Dental Tribune USA

Sun. 4. December 2016


NuSmile Ltd. has launched an enhanced website designed for customer convenience and improved function. The new website’s key customer benefits include easy ordering on desktop, tablet and mobile phones; a new “refill your crown kit” app that the company describes as being easy and intuitive; more detailed information on upcoming NuSmile ZR Zirconia Crown workshops, and much more.

“Today more than ever, customers need and deserve vendor websites that make it as convenient as possible to access important information, order products and communicate with customer service,” said Mark Binford, NuSmile SVP and team leader for the development of the new site. “We spent 18 months working closely with cutting-edge website design, development and optimization firms to make sure our customers have a great experience when they visit our website, and we’re confident they will.”

Other features of the new site — which can be viewed at — include:

  • Up-to-date information on upcoming industry and NuSmile events.
  • More information on award-winning NuSmile solutions.
  • Added capabilities that make it easier to connect with NuSmile.
  • A new document library for NuSmile products for easy access to helpful information.
  • For international customers, added capabilities that make it even easier to connect with NuSmile distributors.
  • An expanded collection of pictures and videos that show the work dentists are doing every day using NuSmile solutions.

About NuSmile

Founded in 1991 in Houston by Diane Johnson Krueger, NuSmile is a worldwide leader in pediatric esthetic restorative dentistry. Shortly after its founding, the company invented its first esthetic pediatric crown; more than 4 million have been used in restorations in the 25 years since.

The company’s offerings include the NuSmile ZR Zirconia crown system, featuring Try-In crowns to prevent saliva/blood contamination and NuSmile BioCem® BioActive Cement for bond strength and ease of handling; NuSmile Signature Pre- veneered crowns; NuSmile SSC Pre-contoured crowns; and NuSmile NeoMTA™ pulp therapy medicament.

NuSmile prides itself on a passion for customer care, commitment to research and support of the American Academy of Pediatric Dentistry (AAPD), the International Association of Pediatric Dentistry (IAPD), the Canadian Academy of Pediatric Dentistry/Académie Canadienne de Dentisterie Pédiatrique (CAPD/ACPD), the Institute for Pediatric Dentistry (IPD) and several other organizations dedicated to the dental care of children and the dentists who serve them.

(Source: NuSmile)

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